Many businesses struggle to find new clients, believing that there are just not enough businesses that need their services.  The fact is, there are not enough service providers to meet the needs of businesses who would really benefit from professional services. The key words there being “would benefit”. So how does one go about the process of attracting new clients? Today’s marketplace is focused on streamlining procedures‑not adding cost or time (arguably the same thing) to a busy manager’s schedule. When looking to attract a new client, you may need to put yourself in your client’s shoes to truly see what their needs are. There are never enough hours in their day to keep pace with all of the activities required for running a business.  Therefore, to attract a new client, your service must help them attain a benchmark or goal they haven’t been able to achieve, whether that’s because of money or time constraints. As a consultant, your focus needs to be how you can help your client meet goals that have thus far been unattainable. The overall message is, “I’m working for you, not me.”